Photoshop can be scary too… happy Halloween!
Any designer who doesn’t think like a marketer will never be anything more than a production artist. Read the full discussion.
Recently, I was told that creative briefs are an extraneous step in an already complicated process of web development. It was suggested that we should simply rely on our experience and client insight to make the right decisions and keep the process moving more quickly.
Anyone who’s spent any time working in the creative field, or has ever stood in front of a client and presented creative, knows that a well written brief is the backbone behind any creative strategy. Without it, we have nothing to justify our final solution. Nothing to hold up and say, “this is why we did what we did”.
Working from a client-approved brief improves a project’s chance of success—and ours.
The Google Philosophy: Focus on the user and all else will follow. From its beginning, Google has focused on providing the best user experience possible. They have built the most loyal audience on the web.
For us little guys, it’s tempting to make small sacrifices to pacify project stakeholders. In affect, all we’re doing is turning what could have been chocolate chunk ice cream into plain, boring vanilla. Don’t build it for you, your client or your boss. Build it for the users – they will love you for it.
“Macs have a huge foothold at Google and it’s easy for new hires to get a laptop of whatever flavor on their first day.”
The social web is playing large part in this election. Here’s a list of some of the top web tools for election ’08.