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Why do you open a web browser each day? Why did you, or why do you want to, buy that shiny new iPad? The answer is simple. You’re after information. Not just any information, but relevant information delivered cleanly and intuitively. The old adage, “content is king” is as relevant today as it ever has been.
So doesn’t it stand to reason that content should drive every initiative online? Sadly, and commonly, it is not. If you want a kickin’ user experience that truly engages your audience, be it online or in your next app, start with the content and develop your plan of attack from there. If you don’t, the tail is wagging the dog and you will experience feature creep, go over budget or be left with a bland solution that’s no better than a stock template site.
A great video about web design, featuring the legendary Jeffrey Zeldman…
The Google Philosophy: Focus on the user and all else will follow. From its beginning, Google has focused on providing the best user experience possible. They have built the most loyal audience on the web.
For us little guys, it’s tempting to make small sacrifices to pacify project stakeholders. In affect, all we’re doing is turning what could have been chocolate chunk ice cream into plain, boring vanilla. Don’t build it for you, your client or your boss. Build it for the users – they will love you for it.