The online world is fluid. It’s never the same from one week to the next so, if you work within this industry, resting on your laurels is not an option. In terms of web development, neither is being so rigid in your processes that you can’t adapt to changing trends, behaviors or even clients’ needs.

While understanding these basic principles, it’s still an absolute must to work within a well defined development process to ensure your solution (and your reputation) delivers on its promise.  When faced with tight deadlines, pressure from account management, unwilling client participants or, all of the above, it’s very easy to succumb to the temptation of just plowing ahead and getting a project out the door. Sure, this approach may keep a budget in check and allow you to move on to the next billable item, but how good is the solution or its long-term viability? Chances are, not very.

Developing a culture that embraces process and uses it to its full potential while being able to balance time line, budget and client expectations is what differentiates “good” from “great”.

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