The newly launched KateSpade.com site, apparel and accessories brand, is demonstrating just how important content has become to their brand. With careful consideration taken with the content structure in nearly every nook and cranny of the site, users have a more engaging experience with videos and “lookbooks”, but also social sharing opportunities with each piece of merchandise.
It’s a breath of fresh air to see the online shopping experience married so closely with a company’s brand and the overall user experience so strongly rooted in content strategy.
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