Why do you open a web browser each day? Why did you, or why do you want to, buy that shiny new iPad? The answer is simple. You’re after information. Not just any information, but relevant information delivered cleanly and intuitively. The old adage, “content is king” is as relevant today as it ever has been.
So doesn’t it stand to reason that content should drive every initiative online? Sadly, and commonly, it is not. If you want a kickin’ user experience that truly engages your audience, be it online or in your next app, start with the content and develop your plan of attack from there. If you don’t, the tail is wagging the dog and you will experience feature creep, go over budget or be left with a bland solution that’s no better than a stock template site.