When rebuilding a brand from the ground up, where should we first focus our attention? Apart from any identity development that must occur, web should always come first.
Web is the first point of contact, and has been for almost a decade. When executed correctly, a brand’s web presence should be its heart and soul. A place where it lives, breathes, connects with its audience, and delivers on its promise.
Of course web and print materials can be developed in tandem, but only after a solid web strategy has been developed and set into motion. There are some occasions when a print piece simply needs to *get out the door* for whatever reason. Those are unfortunate times, and if there is no supporting web component, it’s likely to fail anyway.